What Exactly is a Wedding Content Creator?

Picture this: it’s your wedding day and you’re getting ready with your bridal party, sipping on champagne and getting your hair and makeup done. As you look around the room, you see your photographer snapping away, capturing posed photos of you and your bridesmaids. But there’s also someone else in the room, someone who’s role didn’t exist a few years ago… a wedding social media content creator.

Yes, you read that right! A wedding day content creator whose sole purpose is to capture behind-the-scenes footage of your big day, create TikToks and Reels, and provide you with instant content to share on your social media platforms. This new trend is quickly gaining popularity, and for good reason.

We live in a world where social media has become an integral part of our lives, and weddings are no exception. Couples want to document every aspect of their big day and share it with the world, and a wedding content creator is the perfect way to do just that.

Gone are the days of waiting weeks or even months to receive your wedding photos and video. With a wedding content creator, you can have instant access to your footage, allowing you to share your special day with your loved ones in real-time.

What does a Wedding Day Content Creator do?

But what exactly does a wedding content creator do? Well, their role is to create content, and lots of it! They will capture everything from your pre-wedding preparations to the ceremony, reception, and everything in between. They’ll take portrait-mode videos and photos, create GIFs and boomerangs, and even make TikToks and Reels for you to share.

One of the biggest advantages of hiring a wedding content creator is that they work alongside your photographer and videographer, but in a completely different capacity. While your photographer and videographer will be capturing the more traditional, posed shots, your content creator will be capturing the candid moments, the laughter, and the tears. They’ll be there to capture those in-between moments that your photographer may not have caught.

And the best part? You don’t have to wait to see your footage! Most wedding content creators will provide you with your footage within 24 hours of your wedding day. You’ll have instant access to all of your raw footage, as well as several pre-made TikToks or Instagram Reels ready to go.

How Much Does a Wedding Social Media Creator Cost?

The cost of hiring a wedding day content creator varies depending on a few factors such as the level of experience, the length of coverage, the type of services provided, and the location of the wedding. On average, you can expect to pay anywhere from $1000 to $2500 for a full-day package, with some providers offering hourly rates as well. While this may seem like an additional expense, keep in mind that having a content creator can add a unique and modern touch to your wedding day and can also provide you with instant content for your social media platforms. Plus, having all your raw footage and pre-made videos to share can be a fun and exciting way to relive your special day with friends and family.

You can see more of my pricing and information related to this add-on service HERE.

Are There Many Wedding Content Creators in New Zealand?

With the rise of social media, there has been an increase in demand for wedding day content creators to capture and create visual content for couples’ big days. There are a small number of photographers and videographers who offer packages that include additional services such as social media teasers, highlights reels, and other forms of creative content. Additionally, there are also independent content creators who may or may not specialise in creating unique and personalised content for couples. Many of these content creators can be found through online searches or through recommendations from other vendors and word-of-mouth referrals. If you google specifically ‘wedding content creator’ in New Zealand, you are not going to find a lot of options… yet. But in time wedding day content creation will increase in popularity and may even become a mainstream wedding day service.

What are Some Considerations to Think About…

When considering hiring a wedding day content creator, there are several factors that couples should keep in mind. First and foremost, it’s crucial to hire someone who has experience specifically in creating content for weddings. While there are many talented content creators out there, they may not necessarily understand the intricacies of a wedding day and the etiquette that comes along with it. It’s important to find someone who can work seamlessly with your photographer and videographer, and who understands how to capture the important moments without interfering with the other media vendors.

Another important consideration is budget. Couples should ask themselves whether they really need this service and whether it aligns with their priorities. If you’re someone who has a high social media following and wants to document your day in a unique and creative way, then a wedding day content creator may be the perfect addition to your vendor team. However, if you’re not interested in social media or don’t feel the need to document your day in this way, then it may not be worth the investment.

Finally, it’s essential to hire a content creator who works well with your other vendors. This will ensure that everyone is on the same page and can work together seamlessly to capture your day in the best possible way. A team that is already familiar with each other’s work and processes will be better equipped to stay out of each other’s way and capture all the important moments without any issues. Ultimately, finding the right wedding day content creator can be a fantastic addition to your vendor team and provide a unique and memorable way to document your special day.

Some Pros & Cons of hiring a Social Media Content Creator for Your Wedding Day

PROS	CONS
Instant access to your footage, allowing you to share your special day with your loved ones in real-time	Additional cost on top of your existing wedding photography and videography budget
Candid, behind-the-scenes footage that your photographer may not have captured	May not be necessary if you’re not big on social media
A great way to fill in the gap while you wait for your photographer and videographer to deliver your final product	An extra person to coordinate on your wedding day (including an extra meal to provide)
A new and exciting way to document your wedding day	Guests may be confused as to what the content creators role is, and why a person is walking around with their phone all day.

But What if I Have Delegated This Role to a Friend or Guest at My Wedding?

It’s understandable to want to save money and have someone you know create content on your wedding day. But it’s important to keep in mind that your friend or family member will also want to enjoy themselves at the wedding and won’t be able to create content all day. Additionally, they may not have the experience needed to know where to be and when, or how to stay out of the way of the other vendors.

After a few drinks, they may not be able to produce content of good quality, and the last thing you want is to have blurry or poorly lit photos or shaky videos. It’s also important to remember that hiring a professional content creator ensures that they have the necessary equipment and backup plans in case of any technical difficulties. Ultimately, hiring someone allows you and your loved ones to relax and enjoy the day without having to worry about capturing every moment.

Overall, a wedding content creator is a great addition to your wedding day vendor team, especially if you’re looking to document your special day in a unique and exciting way. They’ll provide you with instant content to share on your social media platforms and capture those candid, behind-the-scenes moments that you’ll cherish forever.

If you are considering this as an option for your wedding day, please contact me and we can talk ALL about it! You can also see more info about my pricing HERE.

Whilst wedding content creators are not huge in New Zealand yet, you can find out some more information about what they are all about…

What ‘The Knot’ has to say about Wedding Content Creators

Well thats all from me for now! See you in my next post!

Suzannah Maree xox